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What you have done is beyond our wildest dreams

Cedric Grosjean, Founder

Deal Value: $35m

Mike Driver

Partner

Dance Direct| September 2012

Convex Capital led the sale of Dancedirect.com to US based Revolution Dancewear, in a transaction that valued the Business at 14 x EBITDA.

Dance Direct is the leading business to consumer dancewear retailer in Europe, servicing a worldwide customer base and operating from two distribution centres in the UK and France.

Convex targeted and approached a number of potential international strategic acquirers, produced a stunning Information Memorandum, negotiated the structure, value and timing of the consideration and finally managed the execution process to closing, eventually selling to a $100m revenue, private equity backed, US based consolidator.

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