Dance Direct

Consumer

  • Deal Value Range: £20m – £50m
  • Acquirer: Revolution Dancewear backed by Incline Equity Partners
  • Buyer Location: USA

Dance Direct

Convex Capital led the sale of Dancedirect.com to US based Revolution Dancewear, in a transaction that valued the Business at 14 x EBITDA.

Dance Direct is the leading business to consumer dancewear retailer in Europe, servicing a worldwide customer base and operating from two distribution centres in the UK and France.

Convex targeted and approached a number of potential international strategic acquirers, produced a stunning Information Memorandum, negotiated the structure, value and timing of the consideration and finally managed the execution process to closing, eventually selling to a $100m revenue, private equity backed, US based consolidator.

“What you have done is beyond our wildest dreams”

Cedric Grosjean, Founder

Deal Value: $35m