HighEndSmoke
Convex Capital originated, led and structured a deal for British American Tobacco Group to acquire Quantus Beteiligungs- und Beratungsgesellschaft mbH, trading as HighEndSmoke.
HighEndSmoke is Germany’s leading vape retailer with 91 outlets with a portfolio of own brands including German Liquids and MIXD Flavours as well as a variety of international 3rd party liquids, flavours and hardware.
Germany is the World’s fourth largest market for vape products with a projected turnover of c.€400m in 2018 and c.1.7m e-cigarette users.
The deal team was led by Mike Driver and Nathalie Hodgkinson.
The Convex difference: exceeding the shareholders’ target valuation whilst securing the right partner for the future of the company.
“I tell everyone that you cannot do a deal like this without Convex”
Oli Kussin, Shareholder of Quantus
