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“Convex understood our business and they understood us. They met every challenge and delivered a great deal. If you’re looking to sell your business, hire Convex”

Art Devlin & Tony Jones, Founders

Deal Value: £54m

Mike Driver


Ten Motives | April 2016

Convex Capital originated, led, structured and completed the sale of Ten Motives to British American Tobacco.

Based in Cheshire, Ten Motives was founded in 2008 by Art Devlin and Tony Jones and has a strong presence across both the grocery and convenience sectors.

The Company supplies e-Cigarettes under a range of brands including Cirro, Ten Motives and Smoke Relief to Tesco, Sainsbury’s, WH Smith and The Co-op as well as through its own websites and six retail outlets.

The deal team was led by Mike Driver and included James Edge and continued Convex’s unprecedented success in the e-Cigarette sector.

The Convex Difference: delivering a fantastic result for shareholders after their previous agreed deal had collapsed


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