QU: WHO SOLD THE LARGEST E-CIGARETTE BUSINESS IN THE WORLD?

Pete Meadows,Friday,27 June,2014

Answer: Convex Capital.We identified the e-Cigarette market as an area primed for M&A consolidation. We identified Nicolites as the largest player in the UK market. We identified Phillip Morris, the owners of Marlboro as the best buyer. We put together a deal that valued Nicolites at $187m, making it the most valuable e-Cigarette business in the world.