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“For any entrepreneur looking to sell equity in their business . . . use Convex”

Chris Lee, CEO

Deal Value: £20m

Mike Driver


Bath Empire | July 2013

Convex Capital led, structured and completed the sale of a minority stake of to Livingbridge Private Equity. is the UK’s fastest growing online bathroom business, fuelled by its unwavering commitment to providing consumers with ‘luxury for less’.

Chris Lee and Vicky Wang founded the business in 2006. It now employs over 100 people and reports revenue of £20m.

Convex Capital structured a deal that saw Livingbridge invest £8.5m and still left the founders with a majority stake.

The investment will in part be used to fund a huge product range extension and a new distribution centre.

The Convex difference: achieving and leveraging a strategic valuation for a fast growing business, to minimise the amount of equity sold

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