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Mike Driver


Country Attire | March 2018

Convex Capital originated, led, structured and completed the sale of Country Attire, a leading UK based online clothing retailer, to Internet Fusion Ltd who manage a diverse portfolio of niche e-Commerce stores.

Country Attire was founded by Richard and Jenny Parker in 2000 and is based in Bredbury. The Company offers the very essence of British style to customers around the globe through the sale of over 100 of the most exciting premium/luxury brands. With over 3.5m visitors per annum, Country Attire is a growing and dynamic operation with a highly valuable customer base.

Convex Capital structured a deal where our client received a large proportion of consideration on completion, plus future financial rewards for their continued participation. Both Richard and Jenny have taken on management roles within the enlarged Internet Fusion group to help drive the Company forward, and deliver significant growth and synergies.

The deal team was led by Mike Driver and Isaac Asamoah.

The Convex difference: finding the best home for our client and their business for the long-term.



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